Find the money you're missing.
Trace the journey from campaign to conversion. Give your agent the context to investigate wasted spend, abandoned purchases, and your next growth experiment.
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Your next breakthrough
needs better evidence.
Your AI can write the code. Now give it the context.
We’re building the analytics platform for agents that understand your business—and help you change what happens next.
A GLIMPSE INSIDE
Ask a bigger question.
SURVWAY / Northstar Your next move is in the data
NORTHSTAR / STOREFRONT
NWhat are we missing?
Revenue$650,485Across the selected journeys
Journey completion38.4%2,902 completed outcomes
Connected customers1,481Verified identity · multiple devices
The business looks healthy. Look closer.
7,559 visits, 3,200 distinct identities, one hidden interaction.
Sep 1Sep 14Sep 28
THE PATTERN WORTH INVESTIGATING
A 32.6-point conversion gap. Hidden in one browser.
Mobile Safari meets Checkout 2.8. The payment sheet attracts repeated interactions while completed outcomes fall. Other devices tell a different story.
Recovery scenario$65,555If the prior conversion rate returned; an estimate, not a forecast.
Under the surface: 23,061 events across 7,559 visits
Inspect the visit-level records behind the charts. Every filter, comparison, journey, and attribution total above is calculated from this dataset.
| Visit / customer | Date | Device / browser | Channel | Version | Value |
|---|---|---|---|---|---|
| AC-1000 | Sep 17 | Phone / Safari | Referral | 2.8 | $0 |
| AC-1000 | Sep 18 | Phone / Safari | Referral | 2.8 | $0 |
| AC-1000 | Sep 19 | Tablet / Chrome | Referral | 2.8 | $57 |
| AC-1000 | Sep 20 | Desktop / Safari | Referral | 2.8 | $150 |
| AC-1000 | Sep 21 | Desktop / Safari | Direct | 2.8 | $323 |
| AC-1001 | Sep 22 | Desktop / Chrome | Referral | 2.8 | $75 |
| AC-1001 | Sep 23 | Tablet / Edge | Direct | 2.8 | $68 |
| AC-1001 | Sep 24 | Desktop / Edge | Direct | 2.8 | $0 |
| AC-1002 | Sep 15 | Desktop / Safari | Paid search | 2.8 | $297 |
| AC-1002 | Sep 16 | Desktop / Chrome | 2.8 | $0 | |
| AC-1003 | Sep 24 | Desktop / Edge | Paid search | 2.8 | $0 |
| AC-1003 | Sep 25 | Phone / Safari | Paid search | 2.8 | $0 |
7,559 matching visits1 / 630
Demo data is used in place of real customer data to protect customer privacy.
Imagine your best analyst.
Inside every product.
Working with every agent.
A product that notices where customers struggle. A growth team that knows what to investigate next. A developer who can ask what changed after a release—and follow the evidence. This is the future we’re building toward.
ObserveUnderstandExperimentPersonalizeReleaseLearn
Build what customers actually need.
Connect clicks, scroll depth, feedback, and product outcomes. Turn a vague drop in engagement into a focused question your team can answer.
Put evidence inside your product.
Let agents query analytics, work across properties, and prepare changes through an API. Make understanding your customers part of the software you build.
Move fast. Keep your judgment.
Bring permissions, capture rules, review steps, and audit history into the conversation. Give legal and operations teams a clearer view of what changed and why.
A SHARED LANGUAGE FOR YOUR TEAM & YOUR AGENTSFrom “what happened?”
From “what happened?”
to “what should we try?”
Analytics belongs in the tools where decisions happen. Survway brings properties, behavior, experiments, and controls into one workspace, with an API your agents can work with.
Build with usTHE WORKFLOW WE BELIEVE IN
01
Ask in plain language
Which customer journey needs our attention?
02
Follow the evidence
Inspect the funnel, behavior, and feedback together.
03
Make a controlled move
Prepare a test. Review it. Measure the result.
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Some things are
better discovered
from the inside.
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